A graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.

“Working with Stowe Design has been an absolute pleasure! We are a brand new company and went to Stowe Design with a blank slate for a corporate image. Jodie at Stowe Design helped us develop our brand identity and brand image quickly, and managed to convey the core values of our company into a heart-melting logo for us. Her work is beautiful, elegant, and captures our vision for our company accurately. The responsiveness and speed at which she works is also amazing! We hardly had to wait for her; instead, we often found ourselves scrambling to get her feedback on what she had delivered to us!”  —Jackie Lai, co-founder, Pariday

A noteworthy happening, a social occasion, or activity.

“I get s-o-o-o many comments and compliments on the windows now. I had one person schedule an exam for her child because she liked the window design.” —Sandra J. Bozich, O.D., F.A.A.O.

VMware virtualizes computing, from the data center to the cloud to mobile devices, to help our customers be more agile, responsive, and profitable.

As a senior graphic designer in Creative Services, Jodie created brochures, infographics, logos, icons, ebooks, memes, and web graphics, all in keeping with the VMware branding.

Signs (as of identification, warning, or direction) or a system of such signs.

“The conference room and office signs are one of the most beautiful features of our new building. It is hard to show them to visitors without rubbing your hand across them to 'feel' the beauty.”  —Nancy Strausser, Assistant to the PresidentThe William and Flora Hewlett Foundation

Creative art, especially visual art, whose products are to be appreciated primarily or solely for their imaginative, aesthetic, or intellectual content.

The wrapping material around a consumer item that serves to contain, identify, describe, protect, display, promote and otherwise make the product marketable and keep it clean.

Brand collateral is the collection of media used to promote the brand and support the sales and marketing of a product or service. It's the tangible evidence of the brand, designed congruent with the brands core values and personality.